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The Sunday Times Icons TV Commercial

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The Sunday Times Icons TV Commercial

Being tasked with promoting The Sunday Times’ month-long series and refresh of its Culture section got Grey London – part of WPP’s Team News – thinking. What are people’s favourite iconic cultural moments across film, music, art and TV? Why do some things enter popular culture and remain there, while others fall by the wayside?

The result is a campaign that hopes to get people thinking – and talking – about the same questions: www.makingoficons.com

The Sunday Times – Icons from Us on Vimeo.

Shot in one stunning take by Us through Academy Films, the film tips its hat to some of the most instantly recognisable moments from culture through the ages. In just 50 seconds, it recreates six iconic scenes from more than 500 years of history: Rodin’s The Thinker, the epochal ‘bench scene’ from Forrest Gump, the Mad Men title sequence, Michelangelo’s seminal Creation of Adam, the Mr Pink/Mr White ‘altercation’ from Tarantino’s Reservoir Dogs, and, finally, the helmeted, Grammy Award-winning electronic duo Daft Punk.

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Making Of

The Sunday Times – Making of Icons from Us on Vimeo.

Client
Nick Stringer, Director of Marketing Communications, News UK
Suzi Watford, Marketing Director, The Times & The Sunday Times
Funmi Santos, A/C Exec The Times & The Sunday Times

Advertising Agency: Grey, London, UK
Project Name: Icons
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands & Johan Leandersson
Agency Producer: Debbie Impett
Business Director: Tamsine Foggin
Account Manager: Albert Ponnelle
Senior Planner: Matt Gladstone
Planner: Hamish Cameron
Media Agency: M/Six
Production Company: Academy Films
Director: Us
Editor: David Stevens
Producer: Juliette Harris
DoP: Ben Fordesman
Post Production: Electric Theatre Collective
Audio Post Production: String & Tins

The post The Sunday Times Icons TV Commercial appeared first on Gute Werbung.


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